Email Newsletters & Marketing
Why Email Marketing?
First, why focus on email and not, say, social media or word of mouth? Email gives you the most bang for your buck. With a return of $40 for every $1 spent, email marketing stands head and shoulders above other methods, such as keyword advertising ($17 for every $1) or banner advertising ($2). Email also generates superior conversion rates, while giving you full control over your message and keeping your most valuable users in the loop.
... HTML Email is difficult...
To be fair, creating and sending HTML email has always been tricky. If your background is Web design and development, then you’re likely aware that designing, coding and testing for the inbox is significantly different from doing that for the Web. A skim of Campaign Monitor’s “CSS Support” chart quickly reveals that providing a consistent experience across multiple email clients is truly a minefield.
However a number of email service providers, including MailChimp and Campaign Monitor, offer HTML email builders that not only whip up campaigns quickly and painlessly, and also produce templates that make the most of mobile email clients, with media query support.
Email Marketing Service Providers
If you've never fooled around with email marketing, choosing the right provider will likely be a touch confounding. Many services are out there for creating and running email campaigns, from Web-based ones such as MailChimp and Campaign Monitor, to self-hosted apps such as Sendy.
The benefit of a Web-based email marketing app is that getting started is generally quick and easy. Remember that if your needs change, you should be able to migrate your lists to another service.
Most of my customers that send newsletters use MailChimp
- MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
I can help you set up the account and then let you run it yourself, its easy, provides great value and also has a free option...
Contact Us for your help with your email newsletter setup today!